Manager, Category Leadership /Sr. Mgr, Category Leadership – Cheese & Dairy BU

Kraft Foods Inc.

Kraft Foods Group is an Equal Opportunity / Affirmative Action Employer.

Kraft provides reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans’ Readjustment Assistance Act of 1974, and Title I of the Americans with Disabilities Act of 1990. Applicants who need accommodation in the job application process should contact 847-646-6044 to request assistance.

Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. The company’s iconic brands include Kraft, Capri Sun, JELL-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta. Kraft’s 22,500 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor’s 500 and the NASDAQ-100 indices. For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.

Job Description

The Sr. Manager Category Leadership (SMCL) reports to the Associate Director, Category Leadership. The SMCL will own creation and population of core content for the CLPs (Category Leadership Platforms) stories. The SMCL will work cross-functionally with, but not limited to, the Associate Director of Shopper Insights, Marketing, Category Sales, and Field Sales. The individual will develop and provide relevant analytics to the DSMP (Distribution, Shelf, Merchandising and Promotion) process for assigned core categories and/or customers. Duties include maintaining and updating core capabilities including assortment, planogram, merchandising and pricing tools to ensure ongoing usability for the field teams. This individual will lead the coordination of all Category Leadership communication events and vehicles and ensure strong linkage between the BU and field sales teams. This individual will be an advocate for insights and category perspective, while being the voice of the customer to internal teams.

Primary Responsibilities/Accountabilities:

Defines category leadership platforms for assigned categories and/or key customers bringing go to market strategy to life for Kraft Cheese & Dairy

Provide input into development of Cheese sales strategic plan and annual growth platforms; translate for field sales
Champion the evolution of dairy aisle architecture
Infuse category perspective to any Cheese BU deliverables for the field teams via sell stories, defense stories, competitive assessment, etc.
Drive retail conversion / DSMPs with account teams
Engage in category reviews for assigned categories/customers; contribute BU/category perspective based on insights and available information resources
Utilizes retailer industry knowledge, analytical skills/insights (scan, panel, etc.) and sales team partnerships to ensure core category platforms/stories are developed with the category and customer in mind
Direct outside suppliers as appropriate; gains familiarity with broader set of issues, and analytic tools to be effective/independent problem-solver
Assists in identifying category issues by leveraging analytic framework to target tactical opportunities
Ensure models and supporting data are current for all Category Leadership supporting tools
Develops knowledge of business activities for pro-active contributions to sales plan development
Creates, maintains and updates all published Category Leadership content including portal, neighborhood and Sales New News; active contributor to Cheese BU training sessions and meetings with/for the field

Bachelor's degree, Master's preferred

Strong Analytical Skills

Strong problem solving and creativity

Minimum 7 years Sales experience

4+ years Finance experience

Strong Micrisoft Office/Excel skills

Kraft Foods Group, Inc. is an equal employment employer and is committed to providing employment opportunities to minorities, females, veterans, and disabled individuals. As an equal opportunity employer, Kraft Foods Group, Inc. is committed to a diverse and inclusive workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans Readjustment Act of 1974, and Title I of the American’s with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 847 646-6044 for assistance.

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