Media Campaign Analyst

Qantas

Media focused role in an innovative team!
15 Month Fixed Term Contract Opportunity
Competitive salary + Mascot Corporate Location

Qantas is widely regarded as a leading airline and one of the strongest brands in Australia. We have built a reputation for excellence in safety, operational reliability, engineering and maintenance, and customer service. Qantas proudly recognises the value and the dedication of our employees across the globe and is one of the largest employers in Australia.

Located within Qantas Loyalty your new position as Media Campaign Analyst will see you designing, building and analysing targeted campaigns with a rich data set; for internal and external clients across digital channels including online, social platforms and search engines.

You will be responsible for:

Performing pre-campaign analysis to understand clients’ business needs and objectives, and hence identify target customers. Reviewing previous campaign results including market research to develop trend analysis.
Translating the high-level campaign brief and building to specific data requirements by working with media consultants to specify appropriate target offer, control and reference groups.
Maintaining a continuous improvement approach to delivery around campaign execution optimisation, data and systems.
Designing and developing reporting on outcomes of campaigns and recommendations for future campaign activity by using tools inc. SQL to interrogate and data mine various corporate databases to extract customer intelligence that can be used to drive customer centric reporting.
Building and publish post-campaign learnings and recommendations in a timely manner, relevant to the various audiences.
Analysing and providing advice on both short and long term efficiencies which may be achieved through changes to campaigns and products.

To be successful in this role you will display:

Proven extensive experience in and understanding of SQL and Microsoft Excel
Tertiary education in Mathematics, Marketing, Statistics, Computing or related analytical field or equivalent related experience.
Experience in Adobe Audience Manager, DoubleClick, Google Analytics, Omniture, SAS, Tableau preferred
Knowledge of statistical modelling tools and techniques e.g. SAS, segmentation, propensity models preferred
Digital marketing experience within Australian markets highly desirable
An understanding of and experience in online infrastructure e.g. cookies, tags and ad serving
Strong influencing & relationship management skills, excellent communication skills
Demonstrated responsibility, highly organised with ability to own and work on multiple tasks
Proactive, results orientated, robust problem & issue solving skills
Strong team player with willingness to support other team members
Exceptional professionalism and strong ability to ‘make things happen’
Ability to deal with ambiguity, remain focussed, high level of energy, enthusiasm and commitment
Personal drive & resilience under tight timelines

Qantas is an Equal Opportunity Employer, and we invite you to be part of an organisation that fosters a diverse workplace, supports many charities and environmental initiatives, and is actively committed to Australia’s youth, the arts and sport. Aboriginal and Torres Strait Islander people are encouraged to apply.

Embrace the Spirit and submit your application today using the Apply button below.

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