Global Digital Marketing Director M/w

Danaher Corporation

Leica Microsystems is a world leader in microscopes and scientific instruments. Founded as a family business in the nineteenth century, the company’s history was marked by unparalleled innovation on its way to becoming a global enterprise.
Its historically close cooperation with the scientific community is the key to Leica Microsystems’ tradition of innovation, which draws on users’ ideas and creates solutions tailored to their requirements. At the global level, Leica Microsystems is organized in four divisions, all of which are among the leaders in their respective fields: the Life Science Division, Industry Division, Biosystems Division and Medical Division. 

Leica Microsystems' Biosystems Division, also known as Leica Biosystems, offers histopathology laboratories the most extensive product range with appropriate products for each work step in histology and for a high level of productivity in the working processes of the entire laboratory. 

The company is represented in over 100 countries with 12 manufacturing
facilities in 7 countries, sales and service organizations in 19 countries and an international network of dealers. The company is headquartered in Wetzlar, Germany.

• Planning and creating innovative multi-channel marketing / promotional campaigns, which maximise distributor mindshare and generate quality sales leads
• Lead the creation of successful B2B product launch campaigns (using full range of awareness/lead generation tools), which ensure a consistent, timely and high impact global launch through the channel.
• Communicate to end users, via the channel, brand values and key products
• Development and execution of B2B e-business to augment our existing channel plans.
• Increase brand presence and design innovative campaigns to generatedemand and engagement.
• Analysis of online product sales to identify
• Support to segment target markets and channel partners such that the marketing needs and preferences of each segment can be defined for use in strategic planning and the design, development, and promotion of related activities.
• Monitor and analyse key performance indicators, statistics and VOC to improve marcomms, customer support and growth; develop strategies for improvement as required.
• Mentor and develop global e-marketing team comprising direct reports and associates of subsidiaries.
• Manage key contractors, vendors and service providers to maximise effective use of and assert control of annual budget.
• Training and onboarding new distributors, ensuring they embrace marketing practices.

• University degree in Business, Marketing or Advertising
• Diploma in Marketing Qualification (CIM) desirable
• MBA highly desirable
• Background within the medical device sector, alternatively FMCG
• Good career trajectory within an international corporation
• Fluent English (written and spoken)
• Strong communicator and an inspiring and pro-active leader
• Analytical with helicopter view and a positive and constructive way of thinking

Danaher is a global science and technology innovator committed to helping our customers solve complex challenges and improve quality of life around the world. Our family of world class brands have unparalleled leadership positions in some of the most demanding and attractive industries. Our team of 66,000 associates around the globe is united by the Danaher Business System which serves as our ultimate competitive advantage.  In 2013, we generated $19.1 billion in revenue, earning a spot on the Fortune 200 list.  During the past 20 years, our stock has outperformed the S&P 500 Index by nearly 2,800 percent.


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