Marketing Manager - Qantas EpiQure

Qantas

Mascot corporate campus
Permanent role, attractive salary and benefits
Drive campaigns for our food and wine community

Qantas is widely regarded as a leading airline and one of the strongest brands in Australia. We have built a reputation for excellence in safety, operational reliability, engineering and maintenance, and customer service. Qantas proudly recognises the value and the dedication of our employees across the globe and is one of the largest employers in Australia.

Reporting into the Manager, Communities Marketing, you will be instrumental in helping to achieve the objectives of Qantas epiQure, the food and wine community for Qantas Frequent Flyers, through the management of ongoing communications, campaigns, events and e-commerce optimisation and supporting the program’s objectives.

You will be responsible for:

Assisting with the development and implementation of marketing plans to acquire new members, increasing revenue from existing members, and driving retention
Developing and executing all Qantas epiQure email communication, identifying optimisation opportunities in conjunction with the product team and meeting campaign objectives
Working with the data analytics team, sourcing relevant information about target audiences and customer segmentation to optimise campaigns
Supporting the program’s e-commerce website through ongoing optimisation, UX, design, copy, build and testing
Managing the day-to-day content of the website utilising a content management system, ensuring compliance with Qantas epiQure brand guidelines
Working with internal stakeholders to develop and manage the content plan for Qantas epiQure
Owning and managing email creative development for trigger campaigns and member lifecycle management
Working with program and event sponsors to execute contracted support through our owned and earned channels
Assisting in the creation and execution of above-the-line campaigns such as print, OOH, radio and signage
Supporting event ticket sales, through campaigns, landing pages and promotions at Qantas epiQure events
Briefing and managing external agencies on campaigns and BAU
Planning monthly site themes around business needs and seasonality
Working with the product team to manage the library of website images and sourcing content
Using web analytics to analyse user behaviour and concerns on qantasepiQure.com.au, providing recommendations based on the results
Maintaining a Guard Book of all Qantas epiQure communications

To be successful in this role you will display:

Tertiary qualifications in Marketing, Communications or related discipline
Significant experience in direct marketing
Outstanding client service and stakeholder management skills
The ability to multitask and work to tight deadlines
Good understanding on latest web developments/online best practice
Knowledge of content management systems, email management systems, ecommerce websites
Working knowledge of HTML and Photoshop a plus
Superior written communication skills, particularly for online channels
Exceptional interpersonal skills with an adaptable communication style
Knowledge of or passion for food and wine is an advantage

Applications close Monday 27th October 2014.

Embrace the Spirit and submit your application today using the Apply button below

See full job details and apply at employer site