CONSULTANT - DATABASE MARKETING STRATEGIST
Acxiom
Assists clients with business solution definition as well as campaign management and business intelligence tools and/or processes in support of cross channel marketing efforts. Point of contact for clients with business solution definition through campaign management and business intelligence tools and/or processes.
What you will do:
- Participates in planning, execution and measurement activities in support of client’s marketing initiatives
- Helps CRM marketing further leverage Acxiom’s capabilities with their existing database investments and other Acxiom data and products that could help them achieve their objectives
- Responsible for all campaign management Operational activities resulting in a timely, measurable, repeatable (where appropriate), development of targeted lists that meet client specified program objectives.
- Ensures compliance with established procedures, project requirements and service level agreements through audits
- Participates in change management process for existing solutions which may include, but is not limited to, solution, tool and process changes
- Investigates and advises clients on potential processing efficiencies,
- redundancies, and/or optimum use of data and solutions
- Provide strategic insights and solution recommendations to clients
- Work with account teams to put forth solutions and strategies that serve the marketing client objectives
- Accountable for delivering high quality, innovative products and solutions in a timely fashion
- Undergraduate degree with 5-7 years of professional experience (client facing experience preferred).
- Client Relationship Management skills
- Knowledge in the following disciplines a must
- CRM
- Database Marketing to include campaign management, testing methodology and analytics
- Direct Marketing and Emerging marketing channels
- Data Privacy
- PACT - Passion, Accountability, Creativity, Teamwork (foundation of Acxiom's culture)
What will set you apart:
- Specific industry knowledge
- Experience with direct marketing agencies a plus
- Preferred candidates will be creative, independent thinkers with a passion for success
- Content management solutions
- Cross channel analytics
- Behavioral Targeting
- Digital print on Demand
Acxiom’s expertise managing consumer data
drives on-line, off-line and mobile marketing decisions for more than 7,000
global clients with worldwide annual revenue of $1.4 billion.
Interested
in Acxiom? Learn about our Equal Opportunities, job postings, and more:
Acxiom is an affirmative action and equal
opportunity employer. All qualified applicants will receive consideration for
employment without regard to race, religion, color, national origin, sex, age,
status as a protected veteran or status as a qualified individual with a
disability.
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